Role of Electronic Media Essay

By | December 27, 2017

Essay on Role of Electronic Media (400 Words)

“The media, if used positively and constructively, can lift the world to the highest level of existence.”

The media are now the radio, TV, newspapers and magazines and, of course, the internet. None, even the illiterate villagers and townsfolk, can remain unaffected by them.

Nobody can shut his eyes to the presentations on the TV screen. None can close his ears to the repeated news and items of information on the speakers of the radio and TV sets. There are loud reactions and talk about the important news and matters people hear about. In the markets, all kind of public places, offices and buses, trains and planes, they are interested in news and comments mostly. The media surround all of us and reach our hearts and brains at all times.

The media bring us all the incidents and developments in the political life of our country and of all other countries. We learn about the decisions and policies of our government and of other governments. We learn and understand the changing rainbow of the relations of different states. Best of all, the common people are informed of the proceedings of the assemblies, decisions of courts, and visits of our leaders to other countries and their leaders’ visits to ours. The media play a major role in telling us what the terrorists are doing and what their plans are. The media can tell us well how we can save ourselves from their plans and attacks. The TV and newspapers can tell everyone what destruction criminals can bring on us. The TV channels can show us the dangerous places which we should avoid visiting.[the_ad id=”17141″]

The TV and newspapers rightly promote our education and culture. The TV telecasts educational and cultural programmes and newspapers and magazines publish articles to raise our mental (intellectual) level. Now the internet opens up the whole world to us, especially the educational and cultural activities of our and other societies.

The media can teach and train the new generation about their social, educational and moral standards. But they can harm them seriously by showing them or leading them to immoral ways of life. They should avoid the presentation of crimes, the charms of evil and cheating on TV channels and in newspaper columns.

The impact (powerful effect) of the media on the youth should be moral (ethical) and positive. Let the media in all countries join hands to tell others what is useful, beneficial and profitable for the common people. Let them decide together not to mislead, misinform and harm the public.

Essay on Role of Electronic Media (600 Words)

Electronic media has achieved great importance during the last few years. It has quite speedily taken the place of radio and newspapers. The role of electronic media is very important now. The electronic media is now fashion around the country. Everyone everywhere wants to keep in touch with the media. However, it is a very essential aspect that the role of electronic media has been a topic of heated discussion. Some call it a blessing whereas others declare it a curse. Overall, we can say that whether it is good or bad even then a large number of the population is closely attached to it like a necessary part of life.[the_ad id=”17142″]

“Ours is an age of Media”

Electronic media is the most dominant form of media these days. Anyone can approach media in homes, offices, shops and even hotels and restaurants. No place is free of media. In homes, even one home has many TV sets as different people watch different programmes according to their age and liking and disliking. On very Special occasions large screens are fixed on huge crossroads.

“Media is an ever-present feature of modern life.”

There are many roles of electronic media. Electronic can be a window to the world. It brings the news of the whole globe to us. We can know about the world by just keeping an eye on the electronic media. World trends of politics, business, sports, peace and war, Social and economic can be known through electronic media.

The electronic media reflect the stability of the Govt. in Pakistan, success or failure of a Govt. is judged from the news and views about the Govt. presented on electronic media. On the other hand, electronic media is regarded as the maker and breaker of Govt. in Pakistan. All political activities can be seen on electronic media. They can easily be called the political observer of the country.[the_ad id=”17150″]

For a student, electronic media serves the purpose of a general knowledge book. The students can improve their knowledge and general knowledge about current affairs by watching certain programmes on electronic media. It is very helpful in this regard. Electronic media provides up-to-date and even the latest information that lots of books miss or cannot offer. It also shows every angle on one topic.

Another attraction of the electronic media is that it is for everybody. Be it young and old, players and politicians, students or businessmen a can benefit from electronic media All the people irrespective of their age and liking can find something Of their interest in the electronic media. Electronic media has great commercial value. It is a reliable source of propaganda, publicity and job offers. A large number of political, business and unemployed people keep in touch with the electronic media.

All the roles of electronic media are effective and impressive. The importance and effectiveness of electronic media are quite clear. They inform, educate and entertain all the members of society. However, they are sometimes misleading. They develop negative trends. It must control all negative aspects and highlight good so that the results are positive.

Essay on Role of Electronic Media (450 Words)


  • Introduction
  • Positive and negative roles
  • A full-fledged industry
  • Media boom
  • Conclusion

The main ways of information and entertainment like television, radio, newspapers and the internet are called media. The media is a double-edged sword. It can work positively as well as negatively.

In its positive role, the media is an important source of information and news. What happens around the world is shown instantly right on the TV screens. The new-found rule of media has also provide it a chance to create social and political awareness among the masses, thus making people aware of their social, economic and political rights. It scrutinizes the government working both in domestic and foreign affairs, and as such is a watchdog over the government policies. Moreover, media has become a source of revenue. The print and electronic media together earn around R.s 20 billion every year, while the industry as a whole provides employment to over 150,000 people.[the_ad id=”17144″]

Today, popular TV anchors discuss, analyze scrutinize government policies. They set the agenda and they form the public opinion. These anchors discuss and debate major political issues in their prime-time broadcast (8 to 10pm), when most of the people are glued to their TV sets. Therefore, a handful of TV anchors dominate the public policy debate, often promoting sensationalism based on under grounded speculation and unfounded theories. However, some anchors are more balanced and suggestive to government policies. Therefore, media in Pakistan place both a positive and negative role. Whether this role will be more effective and constructive in shaping the nation will depend on the level of majority, experience, professionalism and training in the media. Seeing tremendous boom in the media, a growing number of people are eager to join the media industry. The growing role of media has enhance the importance a discipline like mass communication/ journalism.

The government has also announce the establishment of a media university to meet the growing demands a professional education and training. With these measures, it is hoped that media in Pakistan will have more majority, responsibility and professionalism in near future.

Over the years, the Pakistani media has seen many ups and downs in its growth and progress but the media boom in the beginning of the 21st century has presented tremendous opportunities and challenges. In its very brief life, private electronic media has played an important and effective role in national politics. It has been bold, proactive, vibrant and penetrative both for the government and public. However, it is still young and lacks professional training, majority and responsibility. Nonetheless, given its potential role, it would be an important source of a positive and constructive social-economic and political change in the country.

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